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Enterprize Zone

Thoughtful answers to thoughtful questions.

EnterprizeZone.cc started as a project back in 2015 to try and help good entrepreneurs to get more media exposure for the work they were doing. Their tales are often inspiring and there is plenty to be learnt from the answers they share. The platform has been increased to include the long form interview, a daily micro-podcast and a weekly series of questions challenging the entrepreneurs to share their views on different areas of business and the economy so that you can learn from them.

 

Intro: Cathy Nesbitt is a Health and Wellness Advocate. Founder of Cathy’s Crawly Composters (est 2002), Cathy’s Sprouters and Cathy’s Laughter Club. She is a multi award-winning environmental innovator who uses workshops and inspirational speaking to motivate people to live a more sustainable life. Cathy is a certified Laughter Yoga Teacher. Appointed Laughter Ambassador in 2017 by Dr. Madan Kataria, founder of Laughter Yoga. Cathy is an avid cyclist and gardener.

 

Questions:

Answers:

What figures from history inspire you?

There are so many inspirational historical figures. Lucille Ball was not only very funny and talented on camera, she was the first woman to own a studio, Desilu Productions. She lead the way for female actors, comedians and women of all walks of life to step out, be different and live life out loud. She left a legacy of laughter. I recall many fond memories coming home from school to watch I Love Lucy. She inspired me to take laughter seriously. Laughter is a big part of my health plan. Lucille Ball was instrumental in bringing me much joy as a child and this continues today as an adult.

Digital currencies: are you going to accept them?

We do not accept digital currencies at the moment. Going forward it may be necessary to revisit our current situation. Everything is changing so to keep up, business needs to ebb and flow, like currency.

Introvert or extrovert? How that helped or hindered you in running your outfit?

Introvert or extrovert? How that helped or hindered you in running your outfit?

I used to think I was a total extrovert always needing to be around other people. I was the life of the party, high energy, vibrant and fun. In business I spent a lot of time at networking events. I enjoy connecting with new people. Business is done when people know, like and trust you. Online is fine, in person allows for a more deeper rich connection. 2020 showed me that I may actually be an extroverted introvert. As much as I love being around people, they also exhaust me and I require and enjoy being alone to recharge and contemplate.

What’s more important? Talent, effort or luck?

Of course the answer to this question depends upon the topic. I waffled back and forth between talent and effort. Effort kept coming up as the most important because you may be tremendously talented in an area, but without putting in the effort, your talent may go unnoticed. Luck also seems to depend upon effort. Luck is required to win the lottery but effort is needed first to purchase the ticket. In most situations, effort will supercede talent and luck except where a particular skill is required to complete the task, then talent may be more important.

Are you a bootstrapper or did you seek seed-funding? Was that the right decision in retrospect?

We were definitely bootstrappers. We have never applied for government or other grants nor received any financial support. We did not want to report to anyone nor be responsible to execute someone else’s vision for our business. My husband and I have created a wonderful life doing work that we love that serves to create a more sustainable world. We are still thriving after 22 years. Our sustainable enterprise has impacted thousands. This was the correct choice for us at the time. Financial assistance for a start up may be necessary and beneficial in today’s crowded marketplace.

Any YouTube content creators you recommend for Entrepreneurs?

There are so many excellent YouTube content creators for any subject. I really enjoy the TEDx channel. TED talks are short videos about Technology, Entertainment and Design. Experts share their passion in a concise, comprehensive manner. Search the topic of choice. Learn about any aspect of business such as marketing, sales, connecting with people. In 2013, long before everyone was creating video for marketing and exposure, I had the privilege of doing a TEDx talk which still brings new clients to my website. Cathy's TEDxtalk. Watch Amy Cuddy’s TED talk Your body language may shape who you are to learn how to communicate more effectively.

Living in a Meta world: do you plan to explore opportunities in virtual reality?

We have no current plans to explore virtual reality. Although laughter yoga online is fine, laughter in person is divine. There is a need today for real world connection. Thank goodness for technology. Virtual reality will play an important role going forward. Laughter wellness is much better experienced in person or at least online real time. We have a global mental health tsunami. The various platforms are designed to keep us engaged. Studies have shown that we are addicted to social media and being online. Taking a break from technology will benefit our mental and physical health.

How is your company dealing with hybrid work?

How is your company dealing with hybrid work?

Technology has opened the way to meet virtually. We are hired for online gigs regularly by corporations, long term care, schools and more to bring this magic medicine. Laughter is easily spread via online platforms for conferences as a movement break, in corporations for team building and creativity. In gallery view participants see each other. Laughter is contagious, in a good way. When we see others laughing and having fun, we are encouraged to join in. As social creatures, this satisfies our need to connect. In person gatherings are better and will not be completely replaced by online activities but interacting online saves money, time and is good for the planet.

Where there is struggle there is opportunity. How has Covid impacted your industry?

Before 2020 there were very few opportunities to do laughter yoga online. When the world shut down, many groups took to online platforms. Covid created an amazing opportunity to bring more joy and relief to the world. Laughing online is not only possible, it works like a charm. Set your screen to gallery mode to make eye contact with the other attendees. When we see others laughing and having fun, we are inspired to join the giggles. Corporations have recognized the benefits of laughing for the health of it. Employees are more productive, happier, less stressed and more creative. That’s good the bottom line.

Can you debunk a common myth within your industry?

Sometimes a simple solution is the best way. Laughter is the fastest happiness hack that gets us out of stress and into joy. The power of laughter is often misunderstood. How can I just laugh and feel better? Ever heard the expression: Laughter is the best medicine? It is scientifically proven to improve mood, reduce stress, fortify the immune system and even to reduce negative reactions following cancer treatments such as radiation and chemo. Laughter is complimentary medicine without side effects. Have you had your daily D.O.S.E.? When we laugh, it raises our vibration and brings us to the present moment.

What is one trend you expect to flourish in your industry and why?

Laughter wellness will continue to become more mainstream and better understood. We have a global mental health tsunami and laughter is the best medicine. Corporations are now hiring laughter yoga professionals for team building, connection amongst employees and to enhance creativity. When we feel good, we do good. Laughter gets us out of our head and into our body. We are more productive in life when connected to those around us. I have had the privilege to bring this magic medicine to schools, long term care, special needs and of course corporations to alleviate the stress. Laughter is the opposite of stress.

What podcasts do you most often listen to?

Since 2020 I have spent much of my time being interviewed on podcasts around the globe. Sharing the story of how worms are going to play an ever increasing role in waste management, soil production and therefore food security. I realized there are still many people who have never heard of the possibility of having a worm bin in the house to manage food scraps and paper. If you don’t know about it, you’re not doing it. Over 300 podcast guests appearances in countries around the world. This is a solution for anywhere. Here’s a link to the live episodes. www.cathyscomposters.com/podcasts.htm

What makes you an expert in your industry?

What makes you an expert in your industry?

I am a life long learner and enjoy learning how we can heal ourselves naturally. I have the ability to learn something and then explain it in a simple way for others to easily understand. Laughter is complementary medicine that goes with everything. As a Laughter Wellness Expert, I incorporate tapping, brain gym and other healing modalities to get out of stress and into joy. I believe self care is health care and add these techniques to my own daily practice. When we know something, we can teach it. I am always on the look out for more information health and wellness.

What app or software do you utilise most for business and why?

Zoom is one software that I utilize on a daily basis. I chose media as my marketing strategy. Traditional media such as newspapers are on the decline. When the world shut down in 2020, many people pivoted online for business and to stay connected with family and friends. I turned my media attention to podcast guest appearances. I am travelling around the world by podcast with over 250 episodes to date. Zoom has allowed me to expand my network and get the message out about the benefit of laughter for the health of it. I enjoy the simplicity and accessibility of Zoom.

What is your approach to outsourcing and why?

We do all our work in-house. Laughter is our craft and it travels well. We spread the joy through in person and online laughter gigs. The corporate world is learning about the benefits of using laughter wellness to increase the bottom line and help employees connect on a deeper level. Laughter is a high vibration activity. We secrete the happy hormones when we laugh as well as oxygenating our body. Laughter is now becoming a mainstream way to manage stress, pain and help us experience more joy. Have you had your daily D.O.S.E.? (Dopamine, Oxytocin, Serotonin, Endorphins)

Share one of your favourite marketing tools, tips or tricks.

In business it is essential that people know about your product and/or service. Without awareness action is impossible is one of my favourite expressions and it had to do with my worm business. If you did not know you could compost inside with worms, you were not doing it. I chose media as my marketing strategy and have received over 300 articles, TV, radio, a documentary and over 250 podcast guest appearances since 2020. Being interviewed and written about gives perceived expert status. As a result of the extensive media exposure, I am regularly hired as a keynote and motivational speaker.

What is your best time management or prioritisation hack that you use?

A consistent morning routine gets my day started on time and in good energy. Doing deep diaphramatic breathing, meditation, stretching, tapping and a wonderful energy routine every morning sets me up for a productive, positive day. As every business receives the same questions over and over. Have a template for frequently asked questions. This simple strategy saves time and mental energy. Simply cut, paste and perhaps a small edit to answer repeat queries. This time hack gives way to tackle more challenging issues. Over the past 21 years, I have saved countless hours with my FAQ template.

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What is your key learning from the Covid impact on business?

Flexibility is key. When the world shut down, most of us went online. Technology allowed us to stay connected. Connection is essential for a healthy life. We are social creatures. I have made guest appearances on over 200 podcasts globally. I learned how similar we are no matter where we are located. This time gave me pause to consider what is really important in my life. I am much more mindful of my time and who I permit into my space. Everything is energy. I surround myself with positivity and joy. Self care is health care.

What is the perfect working environment for you?

I thrive in a joyfilled, peaceful, calm environment. I enjoy collaboration and creating meaningful connections to make the world a better place. Soft music or bio-scalar healing energy sound waves playing in the background is soothing and regenerative. Allowing time for bio breaks and stretches throughout the day refreshes my body and mind. When working in a corporate setting to bring laughter wellness, a circle formation is preferable. When we can see and hear the other participants laughing, it encourages us to also get our giggle on. Laughter is contagious in a good way. Working with heart-centred, open-minded people makes me happy.

You can ask one question to any living entrepreneur. Who? And what would you ask and why?

I would ask Kyle Cease from Evolving Out Loud the following question. How has having a comedic background helped in your journey as an entrepreneur? Kyle was a well paid comedian who gave it all up to become a transformational coach. For a few years, I was involved in an improv troupe. Improv helped me to become a more confident, fluid speaker. Improv and comedy create new neural pathways which enhance our creativity. Being an entrepreneur requires a flexible mind to problem solve. Since laughter connects us on a deeper level, enhancing our sense of humour and comedic response would be beneficial.

What business belief did you once hold that you no longer believe to be true?

I used to believe that it was essential to be at every environmental event to promote indoor composting with worms. One of my favourite expressions is without awareness action is impossible. I came up with this saying because I knew that if you did not know you could have worms in the house, you were not doing it. There are a variety of different areas in sustainability. I attended an event about alternative energy (solar, wind, geothermal). As wonderful as these techologies are, they have little to do with composting and waste management. I now vet my events accordingly.

What is the best piece of advice you’ve ever been given?

In the first 19 years of my business, I spent a lot of time exhibiting to get the message out. One great piece of advice was to get company apparel (t-shirts/jackets). This worked very well in many ways. First I am not into fashion and do not think about clothes. Having t-shirts saved me the time of thinking about what to wear. Being a walking billboard is great advertising allowing folks to snap a photo to get contact details. I am often invited to speak at conferences and into corporations for team building and connection. I am recognized and remembered when seen in a different setting.

Explain what you do each day to a 5 year old (no crayons allowed)?

Explain what you do each day to a 5 year old (no crayons allowed)?

Each morning at 7:30 am my phone rings. When I pick up the phone, instead of saying “hello”, I start laughing. My Laughter Buddy, Janet, and I laugh a big belly laugh for two minutes. We are silent and focus on our breathing for one minute and then the giggles restart for another two minutes. This simple exercise gets my body and mind ready for a positive, wonderful day. I am hired by companies to laugh with their employees to make them feel good and work more effectively. Laughter is the best medicine and too important to leave to chance.

What childhood event still has an outsized influence on how you approach life?

When I was aged seven my parents got separated and a few years later divorced. Although much more common these days, it seemed like I was the only. I felt alone. It was a confusing and challenging time. As a result, I am now very aware of the people around me and I notice when someone is alone in a crowd. I will introduce myself and check in with them. This approach to life has opened me to wonderful opportunities. You never know who you will meet when you look around and connect with someone new.

Working on your business is no longer an option. What global problem would you most like to throw yourself at trying to solve and why?

The global mental health tsunami is one problem I would do my best to solve with laughter. No words are required. Laughter is the universal language. It is high vibration, healing energy. When we laugh, we feel good. When we feel good, we do good. Laughter helps us get present and become more resilient. Stress, anxiety, frustration, anger, sadness and many more are all low vibrating energies. A challenge just to live each moment in this state. Laughter raises us up and energizes us. With a more open mental capacity, we can see issues outside ourselves that need our attention.

If you could plan one incredible business moment in the next 12 months, what would it be?

The corporate world needs a boost more than ever. I am expanding my laughter practice to raise the vibration and help employees connect on a deeper level. I am ecstatic to be hired to do laughter yoga for a large corporation with multiple departments. Daily laughter sessions for three months to introduce staff to the concept of laughing for the health of it. One representative from each department will be trained by me as Laughter Yoga Leaders to continue to lead daily laughter sessions. There are so many opportunities to bring this complementary joy juice into the world. Consider engaging me for your corporate wellness program.

What people and opportunities have you attracted in to your life in the past year that wouldn’t have been possible previously?

When we pivoted online, so many healers and laughters professionals came in to my life. I now have a global laughter wellness family. Before 2020 there were few opportunities to do laughter yoga online. To get my message out about the benefits of laughing for the health of it, I have been a guest on over 200 podcasts around the world. We are more similar than different. I am grateful for this time as I have expanded my reach by increasing my network. Laughter is the best medicine. I’m thrilled for the chance to share my passion for laughing.

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In an average week, how much of your time is spent doing the work that truly lights you up?

Equanimity and being at peace while doing anything during the day is my ultimate goal. After many years around the sun, I finally understand the importance of self care and wellness. I enjoy my life immensely. There was a time before laughter yoga where much of my time was spent in stress and out of joy and peace. I did not know that stress is the opposite of laughter. To increase these joyfilled feelings, I will laugh more, breathe deeper and spend more time in nature. Those are the tasks that truly light me up and they go with everything.

In the last 12 months, the people you’ve met, the experiences you’ve had, the places you’ve been, what has been the highlight of the year?

The highlight of the year was laughter. I am thrilled to have made an impact on mental health by sharing my passion for laughing. Laughter has changed my life. I am healthier, more energetic and manage stressful situations with ease. I have received many paid gigs to bring joy and giggles to a variety of organizations including seniors, special needs, schools and corporations for team building. I checked off a ‘bucket list’ item; to go in a hot air balloon to celebrate 34th anniversary. It was so peaceful, quiet and literally like floating through the air. Gratitude for this life.

What is the biggest thing you have recently learnt you wish you had learnt earlier?

I took a deep dive to learn about alternative healing modalities and was introduced to the biofield. Everything is energy. We use electrical analogies to describe our health; A bright spark, a live wire; when your light goes out. I wish I learned earlier that we are in charge of how we feel by managing our energy. When we are low energy or tired, it is a great time to go for a walk or at least stand up and stretch. When we move, energy moves. Emotions are simply energy in motion. When we are aware of our emotions, we can feel them and then heal them.

Future gazing: In 20 years time, looking back at this coming 12 months, how would you summarise the year?

What an incredible year 2023! I talked about creating a one woman show for ten years! Finally, Life Lessons from a Worm Bin was born and performed. This enviro-taining engaging revue took the audience on a fun ride of the journey of Cathy’s Crawly Composters. Sold out shows raised awareness about the benefit of worm composting and how worms and laughter go together for a magic life. Sustainability is the theme. Life lived each day with gratitude and grace. I pinch myself and wonder, “How can this life get any better?” Ha ha and then it does.

Related to your business career, if you could change one thing about yourself what would it be?

I was employed as a secretary for 20 years. I gained much experience, confidence and skill as an office worker. If I could change one thing about myself it would be to become an entrepreneur much sooner. I truly believed that my lot in life was as an Administrative Assistant. I was 39 years old when my business journey began. Although prior to 2002 I had a magical life including lots of travel in Canada, Africa, Asia and Europe, the past 20 years as an entrepreneur have been the most gratifying. I love being in charge of my life and making a difference in the world.

In business, when is it acceptable to lie?

In business, when is it acceptable to lie?

Lie is a strong word with negative connotations also known as ‘white lie’ or ‘stretching the truth’. People lie all the time often to avoid hurting someone’s feelings. Honesty is definitely the best policy. You always know the details of the story as they are true. If a situation with a client has come to an end and payment is not forthcoming, it may be acceptable to threaten legal action even if you have no intention to follow through. Remember if you tell a lie no matter how small, there may be consequences.

To switch off from business and de-stress my go to solution is ...

To de-stress my go to is deep diaphramatic breaths and gentle giggles. Whenever I feel stress in my body, I take a few moments to feel it to heal it. What am I experiencing and how do I feel about it? Stress is simply an emotion. When we emote, we secrete chemicals in our body. Cortisol and adrenaline are associated with stress. Happy chemicals flow when we laugh. We are in charge of our own pharma. At the start and end of the day, I take time for a short meditation often while earthing in my yard.

What is your greatest career extravagance?

My greatest extravagance in life is time. I am so blessed and grateful for the ability to use my time how I chose. As an entrepreneur, I get to decide when and where I do business and with whom. We can always make more money but time is fleeting. Once it’s gone, it’s gone. Time is precious and I treat it accordingly. Having boundaries helps me say yes to that which I desire and no to that I do not. Time is a gift that is often taken for granted. Use your time wisely.

What living leader do you most admire?

Marg Hachey is a serial entrepreneur greatly admired by many. She ran a tech company for over 32 years. Sold it and when the new owners were running it into the ground, she swooped back in and not only recovered the business, she sold in again for a massive profit! She is the Managing Director of Gro Your Biz, a peer to peer advisory for women business owners. Marg is dynamic and passionate about helping women grow their organizations to create financial stability. Marg is generous with her advice. Her favourite expression is: “Nobody likes change except a wet baby.”

What is one element or trait of your industry that you most dislike?

What I dislike most about the Laughter Yoga industry is that it is still a relatively unknown movement. It is only 28 years old started in March 1995. Although there are laughter clubs in over 120 countries, it is a well kept global secret. Laughter is the best medicine and needed more than ever. It may seem too simple and often overlooked. Laughter yoga has changed my life. I am more resilient, joyful and energetic. My goal is to inspire others to laugh more. Visit my laughter page to learn more about this magic medicine. www.cathysclub.com

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What is your biggest fear in business?

One of my biggest fears in business has happened already. I didn’t know that people don’t buy what they need, they buy what they want. Although I believe everyone needs a worm bin in their homes, most do not want worms in the house. I pivoted early in my business to speak about vermicomposting to educate about the possibility of having worms in the classroom, home, business … worms everywhere to convert our food scraps and paper into nature’s finest soil amendment. This nutrient rich soil allows us to grow more nutrious food. I guess it was a good thing I didn’t understand people’s buying habits.

Your business is destroyed, what one thing can never be taken from you?

Our business is about sustainable solutions for today’s challenges; worm composting for amending the soil, sprouts for eating (grow your own) and laughter for overall health and wellness. Everything we offer is how we live our life. If our business was destroyed, we would continue to implement these sustainable ways. I have trust that all will be well and taken care of. This attitude is beneficial is all areas of my life and I believe one of the reasons for my stress reduced magically existence. Laughter has made me more resilient. I expect miracles and am grateful when they show up. My joy for life can never be taken.

How important is a sense of humour in your business? Anything too serious to be joked about?

Levity and a sense of humour are essential in my business and my life. Everything goes better with laughter. When we laugh we feel good. Laughter is high vibration magic energy. We get connected on a deeper level. Time flies when we are laughing and having fun and we become totally present. Creativity and brain-storming are enhanced when in a positive mood. The workplace becomes a friendly environment when humour is encouraged. Jokes can be cultural and must be appropriate for the work setting. Off colour humour may cause stress in some rather than provide relieve.

What is your biggest regret in business?

I learned long ago that having regrets is a waste of energy. I currently have no regrets in my business nor in my life. I believe that taking action following inspired thought is the way to a life lived without regret. Follow your heart as it always knows the correct path. We have become disconnected from ourselves, distrusting of ourselves. We often look out for guidance when all we need do is look within, breathe and ask. Regret, guilt, envy and the like are all a waste of time and energy.

If someone is going to work with you for a long time what is
important they know about you that might not be immediately obvious?

If someone is going to work with you for a long time what is important they know about you that might not be immediately obvious?

It may be important for someone to know that I am noisy. You know I am in the room as I am always laughing, singing, humming, strumming, drumming and moving around. I am often talking to myself. Ha ha I have the best answers. If you are someone who requires silence during work, I will not be a good workmate for you. As a child I had a Chatty Cathy doll. She was my mentor and I learned well. I love to talk. I am also a great listener and cheerleader. I enjoy deep conversations.

What do you think is the biggest myth of building a business?

One of the biggest myths about building a business is that all you need is a great idea and money will flow to you. There are many moving parts to operating a successful enterprise. It starts with an idea. You may have the new best thing on the market, if no one knows about it and there are no sales, it is not a business, it is a hobby. How will people find you? How will they know about this great service or product? I chose media as my marketing strategy and have over 300 articles, TV, radio, a documentary and since March 2020 over 200 podcast guest appearances.happy people.

What one thing do you feel makes the biggest impact on company culture?

Energy has by far the biggest impact on company culture. Everything is energy. Positive energy is essential to encourage collaboration and create a cohesive company culture. Have you ever heard of Mirror Neurons? Have you ever notice that when you smile at someone, they usually smile back? Or when you see someone crying, you feel sad too? This is partially due to mirror neurons. Laughter wellness in a corporate setting will increase creativity and have a positive impact by connecting staff on a deeper level. We are affected by the people around us. If you want to be happy, hang out with happy people.

What is your fondest memory of something that happened in your business?

In 2012, I saw a tweet about Byoearth, a vermicomposting business in Guatemala. I retweeted “What a cool organization! Red wiggler worms are the way.” Within 5 minutes, the Founder tweeted, “When can you come to Guatemala? Your expertise and guidance is needed here. How exciting! A friend held a fundraising for me. We had a raffle and received 5 original works of art. Over $3000 was raised in one night. I had an incredible 2 week trip around Guatemala visiting worm composting, speaking and I now import hand carved wooden worm shaped and happy face earrings supporting a women’s group. So grateful for this amazing journey with so many fond memories.

What mistake have you made that you learnt the most from?

One mistake I made was thinking everyone knew about my business and what my company offered. I thought every one had access to the same information aka the internet. I believed that when I searched for something and you searched the same subject, we would receive the same information. Our searches show us more and more of we search for and become narrower as a result. It is essential to keep talking about what you do to everyone even if you think they know what you have to offer. You never know who needs to hear your message.

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What is the greatest accomplishment in your life?

The idea of having a worm bin in the house was less known in 2002. Without awareness, action is impossible. I chose media and speaking as my marketing strategy to educate about vermicomposting. Over 75,000 people have experienced my presentation! I have attracted over 500 articles, TV, radio, a documentary about my business and since 2020 over 200 podcast guest appearances around the world! Now I raise awareness about laughing for the health of it. We have a mental health tsunami, so many are struggling. When we laugh we change and raise our vibration. Because of me, more people are aware of these sustainable ways for a better life.

What have you dreamt of doing for a long time but still haven’t done?

I have wanted to create and perform a one woman show for many years. Working title is: Life Lessons from a Worm Bin. It’s the 21st anniversary of Cathy’s Crawly Composters. I learned that not everyone wants worms in the house. The word worm has many negative connotations; computer worm, tapeworm, can of worms. While exhibiting, people would share their favourite worm horror stories. I have so many stories and will create this show to help raise awareness about the benefit of using worms to convert food scraps and paper into nature’s finest fertilizer. Managing our food scraps is one thing we can all do to help mitigate climate change.

Where will you be in 20 years? What does an average day look like?

In 20 years it will be the year 2043, I will be 80 and in optimum physical health. Speaking gigs around the world actual and virtual will regularly be on the agenda. People will gather to experience the magic of laughing for the health of it. My days will be filled with gratitude, peace, love and joy. I will take long walks in the forest. Spend time with great friends calculating our next big adventure. I expect miracles and spend my time looking up. Spreading joy, high vibrations and laughter will keep me connected, vibrant and living life to the fullest.

If you could gain one quality or ability that would significantly increase your business success what would it be?

Consistent follow up would be a great trait to have in your toolbox. A favourite expression of one of my mentors was “there’s a fortune in the follow up”. This is wonderful advice! It can be challenging to change a habit. Just starting out? Create this one routine of consistent follow up and your business will reap the rewards.

If you were starting your business from scratch today, what would be the biggest change?

Technological advancements are the biggest change. In 2002 cell phones were much less prevalent. It is liberating to live without a cell phone. When I mention that I do not have a cell phone, the response is often, “good for you”. I believe people are genuinely supportive of the no cell phone stance but cannot imagine it for themselves. We have become so dependant upon technology that it now governs our life. Starting a business today would be difficult without mobile technology.

What in your business are you most grateful about?

What in your business are you most grateful about?

I am so grateful for the opportunity to laugh daily. Laughter is the best medicine and it has changed my life. I have a Laughter Buddy. For over a year we laugh every morning for 5 minutes. We get our daily D.O.S.E. and it sets up our day with high vibrations and the love drugs buzzing through our veins. Laughter raises my vibration which allows me to attract the people I want to work with. Laughter is a practice. Join my online Tuesday Laughter Club 9:30 am ET. Details here https://www.cathysclub.com/ Experience the magic of laughing for the health of it.

Name 3 things you and your best clients have in common.

We have the same core values. Mutual respect for each other and the greater good. When we feel good, we do good. Our intention is to operate with integrity so we attract clients also looking for serve from the heart. Laughter moves us out of our head and into our heart.

What would constitute a perfect day for you?

A perfect day for me is framed with a wonderful morning and evening routine. Rising around 6 am. My morning routine includes meditation, deep diaphramatic breathing, gentle stretching and 5 minutes of laughter with my laughter buddy. Before bed, I have a similar routine to calm my energy. This daily routine helps keep my energy grounded and sets me up for success. Home-made delicious healthy food throughout the day to nourish my body.A walk in the forest, time on my rebounder and finally an infrared sauna to round out my self care.

Pitch your business to a complete stranger who knows nothing about your industry.

Ever heard that laughter is the best medicine? It is scientifically proven to be true. Laughter gets us out of stress and into joy by changing the chemistry in our body. When stressed, we secrete cortisol and adrenaline. When laughing, we get our dose of dopamine, oxytocin, serotonin and endorphins. We are in charge of our own pharma. Corporations are using laughter wellness programs to boost morale and team building. Laughter breaks down barriers for clearer communication. When we laugh, we raise our vibration. Creativity increases as does our overall experience in life.

How does building your profile help in your day to day business?

Staying present online is essential in today’s market. Without a digital presence, one becomes a digital ghost. In order to attract new opportunities, I offer a free weekly online laughter club so people can experience the magic of laughing for the health of it. Keeping top of mind is important in today’s busy marketplace. We are bombarded with thousands of messages daily. Our conscious brain can only process so much. The rest is filed away. Marketers used to suggest that people had to see or hear about your product/service seven times before buying. It is likely many more times today. Check out my Fun Fab Friday video series to get a glimpse. www.cathysclub.com/fabfri

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Which entrepreneur, living or dead, would you most like to have dinner with and why?

I would love to dine with American microbiologist, vermicomposter and environmentalist, Mary Appelhof. Mary wrote the book, Worms Eat My Garbage in 1982. It’s the 20th anniversary of Cathy’s Crawly Composters and I continue to meet folks who have not heard of the concept of vermicomposting. I can only imagine how challenging it was in the eighties to suggest a worm bin in the kitchen to manage food scraps and paper. I wonder how she was able to overcome the negative resistance to her idea of indoor composting. What advice would she offer to help shift people perspective on worms? Worms are going to play an ever increasing role in waste management, soil production and therefore food security.

What skill have you developed since leaving formal education that has been most useful in your career?

Since leaving formal education I have taken a deep dive into why laughter is the best medicine. The ability to laugh at myself when I’ve made a mistake or erred helps me get out of stress and come up with solution. Our brain requires 25% more oxygen than the rest of our body. When laughing we are exhaling and emptying our lungs of stale air. We will need to take a deep breath in of fresh air to continue Ha Ha’ing. Since stress is related to over 90% of today’s ailments, if we manage our stress, we can manage our life.

What are your clients really buying? (the feeling beyond the product or service you provide)

After spending time with me, people feel more energized, lighter and in a better mood. Laughter is a very high vibration energy. I help people get out of stress and into joy. When we laugh we shift our energy up. We become totally present. Living in the moment is the only way to have a more peaceful, joyfilled life. Laughter brings us there.

What is your number one hack for getting yourself motivated when things seem hopeless?

Laughter is my go to hack for getting myself motivated. When we laugh, we secrete the love drugs; dopamine, oxytocin, serotonin and endorphins. These chemicals help us feel better. When we feel sad, depressed, anxious, frustrated, hopeless and other low vibrating energies, we secrete stress hormones; adrenaline and cortisol. Laughter changes everything. As a Laughter Yoga Teacher, I incorporate tapping, brain gym and other healing modalities to get out of stress. Hope is restored as our brain becomes oxygenated. Neurons firing as we come up with better solutions.

What is your best advice for people on how to recruit great team members?

In order to recruit great team members, it is essential to be clear on the purpose for creating the team. What is required of the position and what part the team member will play? Be clear on what you want and what is to be accomplished. Operate with honesty and integrity. To avoid confusion with requirements and commitments have an outline of expectations. A well rounded team includes a variety of personalities and skills. Attract the people you need with well defined intentions.

What do you wish your prospects would understand before they talk to you?

What do you wish your prospects would understand before they talk to you?

I wish my prospects understood that the laughter movement is here and it’s real. If people understood the value of adding laughter to daily life, they would do it for the health of it. Without awareness, action is impossible. Ha ha if you do not know about the benefit of laughter, you are not doing it. When the concept is understood, the practice is easy. Laughter is a universal language, no words required.

What coming technological advancement do you expect to have the biggest impact on your business?

New technologies make it possible to share laughter wellness with a wider audience. The ability to connect online provides an incredible opportunity to learn laughter yoga from the comfort of our own homes without the need to travel. Attending a laughter club has never been easier. Teaching laughter yoga online was not an option prior to March 2020. Online training has made learning about this simple skill more accessible. Want to experience the magic of laughing for the health of it? Join me Tuesdays at 9:30 am Eastern Time; details here www.cathysclub.com

What misconception do people outside of your industry hold about it?

‘Laughter is the best medicine’ is an universal expression. People outside the laughter wellness industry may find this simple approach to de-stress and feel better too simple therefore dismiss the concept. In order to reap the benefits of this magic medicine, it is essential to take the ‘pill’ eg. Laugh. When we laugh, we secrete the love drugs (dopamine, oxytocin, serotonin, endorphins) vs. cortisol when we are stressed. Laughter is high vibration activity that brings us to the present. Creativity opens as our brain is oxygenated. Laughter connects us on a deeper level. When we feel good, we do good.

What do you wish someone had told you at the beginning of your career?

I wish I knew how important it was to start a laughter club, for my own health. It is in the practice of something that it becomes habit. Since adding laughter to my daily health regime, it has helped me to become more resilient, more joyfilled and less stressed. I know the benefit of laughing for the health of it. This drives me to want to educate others on how to raise their vibration, get more energy, connect better and live more joyfully. I incorporate tapping, brain gym and other healing modalities. Laughter goes with everything.

What makes you most optimistic about the future of your industry?

I am optimistic about the future of Laughter Wellness as we have a global mental health tsunami. Laughter gets us out of stress and into joy. Laughter has many health benefits. Did you know the brain requires 25% more oxygen than the rest of the body? Laughter forces us to breathe deep. When stressed, we’re not breathing properly so our body isn’t getting enough oxygen. Laughter gives us hope as we connect better, live in the present and just enjoy life more. Laughter is too important to leave to chance that’s what give me hope for the future.

What belief do you hold about your industry that is not shared by many?

I believe laughter is going to play a vital role in assisting folks to live a more joyfilled life. Laughter is the fastest happiness hack. Laughter is the best medicine is a universal expression. Laughter gets us out of stress and into joy. There are lots of opportunities to bring this magic medicine to the world. Laughter raises our vibration, oxygenates our bodies, helps us connect on a deeper level and brings us to the present moment.

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Laughter Workshops

Cathy Nesbitt
Bradford, ON
Local: (905) 775-9495
Toll free: 1-888-775-9495
email: Cathy@cathyscomposters.com

 

Cathy's Crawly Composters - Composting with worm

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